mdx
March 2010
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[SCHOOL OF] ENGINEERING AND INFORMATION SCIENCES
“Developing
a symbiotic process”
in Product Design
Engineering
Debbie also invited Arts and Education students to attend in order to enhance cross-school co-operation and had attendees from Fashion Design Styling and Promotion, Fine Art, Applied Arts, Interior Architecture and Design.
Aishanie Marwah, a final year Interior Architecture student, said: “The lectures have been extremely educational in terms of materials, hearing the designers’ thought processes and their experiences in the design industry”.
Debbie said: “The commonality of all the lecturers was positivity, a fresh approach, lateral thinking and a self-belief that students found very instructive. Many of them are graduates from the famous MA in Design Products at the Royal College of Art”.
The lecture series was set up to support a second year module looking at Product Design in Context which Debbie said she has remodelled to principally examine and question design today and what the contemporary design scene means for students once they graduate.
Paul Cocksedge, whose work encompasses installations, product design and a lot of lighting, was particularly popular with many students.

Second year PDE student Mike Bowyer said: “Paul’s presentation was relevant to our work and it made us think more about what we plan to do for our third year projects, and where our main interests in design actually are”.
Debbie said: “My intention is to involve a large number of rising stars with our department to raise the University’s profile and develop a symbiotic process.
I am in discussions with several of the designers about working with us on a number of exciting design projects starting in the next
academic year September 2010-11, one of which is likely to involve Interior Architecture students. I believe we should be working cross-school as much as possible”.
Debbie has recorded a number of the lectures so that they can be used as a resource for all students and as teaching aids. She is aiming to build up a library of DVDs and make them available to the Library Resources team.
The initiative is set to run again in the next academic year.
Debbie Jedwab, Senior Associate Designer in Product Design Engineering, has been working to develop a number of initiatives in the PDE department.

Debbie has an extensive network of contacts, having worked with a number of high profile companies and designers over the years. “I saw our students were largely unaware of experimental design and how liberating it can be in terms of creative design thinking,” she said, “so I decided to invite in some guest lecturers to inspire them and get them thinking and questioning their own design process”.
The guest lecturers – Max Lamb, Paul Cocksedge, Freddie Yauner, Julia Lohmann, Philip Blum (of Black and Blum) and Shin Azumi – are offered limited access to University workshops in exchange for their time and expertise.
The series ran from mid February until the end of March as a series of six lectures. Speakers were chosen to cater to both BA and BSc Product Design students, some lecturers being at the extreme end of experimental design and others more design engineering orientated.
Paul Cocksedge
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